The Smooth Ride Tee In Dove Blue By Life On A Board.
LOAB's Customer focused philosophy centers around its dedication to minimizing negative impact on the environment by using environmentally friendly materials, such as organic cotton and bamboo, and processes whenever possible in the development of its line.
"The idea for LOAB sprang from a conversation about how we didn't really identify with any of the brands currently available. While we believe there are a lot of great companies in this industry, the styles and cuts of clothing were not made with people like us, a little more soulful and less impressionable, in mind"
"Our brand is about everyday riders who ride for the love of the lifestyle, the connection with nature, and the unique sensation of carving a turn - not for any glory. We hope that this philosophy comes through in our line."
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